3D rendering is a process that gives life to the designs, vision and other practical pieces of an idea. Read the blog to unveil everything about 3D rendering, types, benefits, cost and how it works behind the scenes.
Over the years, 3D rendering has become one of the major buzzwords in the design industry as it gives life to the ideas and vision of designers and architects.
Want to see how your project looks before the construction begins?
Or, want to take a quick tour of the home interiors for perfect furniture designs?
3D rendering does that all!
The 3D rendering tools help you save a lot on the finances as flaws can be found and designs can be iterated to fix the issues.
But, how 3D rendering does that? What are renders? Keep reading to know everything about 3D rendering, its types, benefits, techniques, software and it’s working behind the scenes.
What is 3d rendering?
3D rendering is a digital process of generating 2D photorealistic images (renders) from 3D raw data (3D models) stored in the computer.
The 3D renders generated by this CGI technique vary from high-definition 4K renders to small basic shapes. These images give a sneak peek into how a building or space would like post-construction.
It is just like virtual photography or cinematography. The only twist is that you need proper lighting and camera staging to make the imaginary photos look appealing and realistic.
Architectural rendering, a commonly used term in the real-estate industry, is basically creating 2D realistic images from the proposed 3D architectural design that helps in representing the design intent accurately.
Why do you need 3D rendering?
Have you ever faced a situation where your client requested you to do major changes in the mid-way of the project?
This process is not only time-consuming but financially draining as well.
3D rendering is a perfect solution to all these hassles as the design is ready before the construction. The client can visualize even the minutest of detail with proper accuracy.
From 2D designs, elevation to renders, everything becomes crystal clear in the initial planning phase. The clients can easily visualize their dream home and can suggest changes at this stage itself.
3D visualization is incredibly a great marketing tool that can help you sell something that your clients can’t see as it helps them get a clear picture of what they’re going to get.
This will boost your leads as well as conversions.
What are the Benefits of 3D Rendering?
Using 3D rendering in your projects will not only save your resources and make your work get completed on time but will also improve your brand and make clients happy.
3D rendering gives an opportunity to explore the design at an affordable cost with proper lighting and specification.
Have a look at the benefits offered by 3D rendering.
1. Fast conceptualization:
Get a high level of detail and accuracy with 3D rendering and get a realistic perspective of the design for your clients.
3D rendering helps you visualize the client ideas and easily blend them with your vision to generate photo-realistic images of the proposed design within a few days.
2. Better visual communication:
High-quality 3D rendering adds life to your presentation that helps you sell your concept in a better way and convince your client for conversion.
3. Multiple perspectives:
Rendering helps to view the space and project from multiple directions, perspectives and dimensions. This gives a clear understanding of the entire picture.
The renders can easily be demonstrated with different textures, colours, patterns, tiles, furnishings and more.
The flaws and other loopholes can easily be identified and could be worked over to deliver a perfect design and space post construction.
4. Boost authority:
Struggling to grow your client base?
Looking for something that gives you an edge over your competitors?
3D visualization helps you stay unrivalled in your industry as it equips you with latest techniques to impress your clients at a very affordable price.
These HD renders demonstrate that you are a seasoned pro, accountable and highly dedicated towards your profession.
Add authority to your business by availing best 3D rendering services in UK!
5. Profitability and Better Marketing
The best option to understand the functionality and beauty of a building is done through architectural 3D rendering. This is indeed one of the best ways for construction and architectural marketing.
These digital renders play a crucial role in attracting customers and lay a strong base for lead generation. A good portfolio helps you pitch the right audience in the right way.
How 3D digital rendering works?
There are a number of steps involved while the final renders are generated. Let’s discuss the steps involved.
Pre-rendering steps (Foundation Steps)
It’s very important to understand the vision of the client and what it wants to achieve through rendering.
It’s this vision that will propel the next steps and will determine how the final outcome looks like.
2. Analysis and Design:
After the vision is approved, project research kick starts. The 3D artist will work on the colours, textures, lighting, environment and camera angle for the final image render.
3. 3D Modeling:
3D Modeling is the geometrical and mathematical representation of the object in 3D space. 3D artist uses specialized modeling software to create a digital 3D model of the product/space using various techniques.
After 3D models are prepared, the 3D artist uses various affects to bring that model close to real life. Have a look at various photo-realistic affects that are added to the 3D models.
4. Material and Texture:
Using proper texture and materials in the image is essential to bring the product close to realism.
Proper settings such as gloss, matte etc are incorporated to get an impactful representation.
Lights create the shadows and this play of light and reflection makes the objects appear real. No proper lighting will make the entire thing look imaginary and fake.
Minor details enhancement and sculpting is carried out once the lighting and texturing is done. This is to ensure not to miss out on any minute detail and make the things appear close to reality.
7. Feedback and Revision:
Now feedback is taken from the project head and the client. Desired changes are made through iterations and the images are sent for final approval.
The final image after approval is digitally stored and shared with the client. The final resolution and print depends on the intended usage such as web, film, video, image etc.
What are different types of 3D rendering techniques?
The main objective of 3D rendering is to bring objects close to realism. Various software and techniques are used to create and add the lighting, details and other rendering affects.
Let’s have look different types of 3D rendering techniques.
1. Real-time rendering :
Also known as interactive rendering, it is used primarily in gaming industry where the 3D information is processed at ultra high-speed and images are processed at the same speed.
2. Non real-time rendering :
This type of rendering usually delivers high-quality images where the photorealism is at its best. This technique is primarily used to create appealing visual impact while the processing speed is pretty low as compared to real time processing.
Ratserization uses the 3D model as net of polygons. These geometrical figures contain vertices and edges and have complete information on position, colour and texture.
These vertices are projected onto a plane from viewer’s perspective. This technique is commonly used in rendering video games.
4. Ray Casting:
This technique helps to display only the visible surfaces and prevents the overlapping issues. This makes the objects/scene more realistic as the rays are cast to every single pixel in that plane only.
5. Ray Tracing:
This technique is a bit slower than ray casting and lacks refraction, light and shadows. The process is similar to ray casting with a difference to produces refracted rays.
The light path is traced as pixels and simulates how the rays meet the virtual object. The final outcome depends on the texture of the model.
6. Rendering equation:
Here light is considered from various angles/places and just not one source or point-of-view. This makes the images more realistic.
3D rendering hardware and software
The rendering process is usually slow and depends on the details you need to incorporate. You need to have highly specialized software and qualified 3D professionals to do the rendering perfectly.
Also, rendering or any 3D visualization process involves using high speed processor, large RAM and a strong graphics card to process the renders. It may not be possible to get all this in-house.
Outsourcing the same to best render solution Provider Company would not only relieve you of hassles but will make sure that you’re getting the best.
How much time does 3D rendering takes?
Simple or low-quality images can be rendered quickly. But, highly detailed and high-quality renders may take weeks to produce.
Other factors that impact the rendering time are technique, software & hardware used, 3D artist’s skill and other detailing required.
How much does 3D rendering cost?
3D rendering cost depends on various factors such as level of detail, quality intended, design complexity etc.
Speak to rendering professionals to get the exact picture of your project and the cost associated with it.
Renderspoint- Your Ultimate 3D rendering solution provider
Most of the architects and interior designers are already using rendering to ace their services, improve their design flow and increase the client base.
It not only builds your authority in the market but establishes you as a major brand power.
Partner with Renderspoint- UK’s most trusted and professional rendering solution provider and give your designs a competitive edge and stay unprecedented always.
Reach out to us at 020 8610 9655.
Let’s together give wings to your vision!