A product render can make or break the hype for your next upcoming invention or product!
It’s not just a 3D model, but much more than that. Indeed, a product render is a right way to invoke the emotions of the viewer.
But, sometimes things don’t work. You don’t get the desired output. Why? It’s just not the responsibility of the designer but some lies at your end too.
So, here we are bringing together some key factors that you need to take care for eye-catching 3D product renders. Understand this with an example.
Knowing Your Product Inside and Out: The Key to Stunning Product Rendering
It’s essential to have a clear understanding of the product you want to showcase.
Consider the product’s shape, size, texture, usability, appearance, and colour. These factors can significantly impact the final result.
The shape of a product may affect how it interacts with lighting, while the colour can influence the mood of the rendering.
Let’s say you are a company that sells a new line of organic shampoo products and wants to create product renderings for a social media campaign.
Suppose your shampoo comes in a cylindrical bottle with a smooth texture and has a green colour to indicate its organic ingredients. In that case, you’ll want to ensure these features are accurately represented in the rendering.
Work Over Your Audience: Crafting Product Design Rendering That Resonate
Consider the age, gender, lifestyle, and interests of your target audience.
The product would fail to impress people if it is not designed to appeal the right audience base.
Conduct proper research and perform surveys to understand your audience.
So, let’s assume your target audience is primarily young women who are interested in natural and organic products, you may want to use lighting, camera angles, and other visual elements that appeal to this demographic.
Going for bright colours will also make it eye-catching and appealing.
Branding Beyond Words: Let Your Visuals Speak Volumes in 3D Product Render
Your brand identity should be reflected in your product rendering.
Consider the brand’s values, tone, and messaging when creating the 3D product visualization or animation.
This includes everything from the colour palette to the style of the rendering product.
If your Shampoo brand is focused on sustainability, you may want to use natural colours and textures in the rendering to communicate this value.
Identify Purpose: Creating Visuals That Tell Your Product’s Story
The purpose of the rendering will significantly impact the final result.
Consider why you are creating the 3D product rendering and what you want to achieve from it.
Like, if you are showcasing a new product, you may want to focus on its unique features, while if you are illustrating product usage, you may want to show the product in action.
The purpose of your product rendering is to showcase your new shampoo product line for a social media campaign.
So, here you may highlight the product’s organic ingredients and its benefits for hair health. Also, you may focus on the product’s unique features, such as the use of natural ingredients, in the 3D rendering.
Balancing Creativity, Realism and Practicality
What is the rendered product is too expensive and out of your budget or does not exists?
Things will stop. Waste of time, money and resources.
In product rendering, it is important to balance creativity with practicality, considering factors like available materials and budget.
By doing so, you can create stunning renderings that effectively showcase your product and resonate with your target audience.
Consider the available materials for the bottle, label, and cap, as well as the cost of producing the final product.
By balancing your creative vision with practical considerations, you can create renderings that effectively showcase your shampoo line while staying within budget.
Clearly communicating your 3D product rendering design requirements to team
Effective communication with the rendering team is essential for achieving the desired result.
Be clear about your expectations and provide detailed feedback throughout the rendering process. Collaboration and working closely with the team can also lead to better results.
This will aid in:
- Identification and rectification of design flaws
- Save you on cost, time and other resources.
Share reference CAD drawings, images or sketches of the proposed shampoo bottle, provide examples of other product renderings that you like, and provide detailed feedback on the initial drafts of the rendering.
This will help draft amazing shampoo bottle render that is eye catching and appealing to the targeted audience.
Bottom Line
Mastering the art of product rendering requires careful consideration of all these factors to achieve result-worthy results.
By implementing these strategies, you can create product renderings that effectively showcase your products and resonate with your target audience.
Whether its product or architectural rendering, the initial line of research remains the same for all.
Looking for a 3D rendering expert for your space? Look no further than Renderspoint for all your architectural visualization needs. Call us at 020 8146 5629 or drop your 2D designs at support@renderspoint.com.
