Photorealistic Architectural Visualization is a CGI (Computer-generated Imagery) in the form of photographs or animations/videos of the proposed building under construction.
This 3D visualization technique not only impresses the clients but also aids the architect/builder nail their brand monopoly.
It helps identify the loopholes before the construction and proves valuable assets in the construction project’s marketing and promotion.
So, what are all types of photorealistic architectural visualizations available, and how are they beneficial to your industry? Let’s dive in.
Exterior Photorealistic Visualization or Exterior CGI
Exterior renderings capture the essence of a building’s exterior, showcasing its architectural features, materials, textures, and surrounding environment.
Through skilful lighting, accurate modeling, and realistic landscaping, these visualizations provide a compelling glimpse into the project’s final form.
➤ Exterior visualization for Commercial Spaces
Whether it’s restaurant, office or any other commercial building, exterior rendering prior to their construction showcases how that building will blend into the existing environment.
The trees, the landscape, the neighbours and the movement of people, 3D renders will give a clear glimpse of everything.
There are four main prime advantages that you get after doing exterior visualization. Have a look:
- Establishing Visual Identity: Exterior renderings help convey the unique visual identity of commercial spaces, representing the brand, style, and character of the establishment.
- Attracting and Engaging Customers: Stunning exterior visualizations create an immediate impact, capturing the attention of potential customers and drawing them towards the commercial space.
- Showcasing Design Features: Exterior renderings highlight the architectural features, materials, and design elements of the commercial space, giving viewers a glimpse of what to expect.
- Marketing and Promotion: Photorealistic exterior visualizations serve as powerful marketing tools, enabling businesses to effectively promote their commercial spaces in advertisements, brochures, websites, and social media.
Example: A Shopping Mall
An exterior rendering of a shopping mall can show the overall design of the mall, including the layout of the stores, the parking lot, and the landscaping.
It can also show the mall at different times of day, such as during the day, at night, and during the holidays.
➤ Exterior visualization for Residential Spaces
Exterior renderings for residential spaces play a vital role in capturing the essence of a home design and creating a compelling visual representation.
This amazing CGI allows the clients to get hold of the driveways, lawn area, roofing style and the overall kerb appeal of the space.
The clients can easily view how their space would look like in all weathers and climates plus they can make the changes in the real time according to their requirements and budget.
- Showcasing Kerb Appeal: Exterior renderings are crucial in capturing the curb appeal of residential properties, providing a glimpse of the design, style, and architectural elements that make a home visually appealing.
- Assisting Design Decisions: Photorealistic exterior visualizations help homeowners, architects, and designers visualize the potential outcome of design decisions, allowing for better choices in materials, colors, and landscaping.
- Visualization of Outdoor Spaces: These renderings enable viewers to envision outdoor areas such as gardens, patios, pools, and landscaping, highlighting how they harmonize with the overall design and enhancing the lifestyle experience.
- Marketing and Selling Properties: Real estate developers and agents utilize exterior visualizations to market and sell residential properties effectively, captivating potential buyers and helping them envision their future home.
For example: A single-family home
An exterior rendering of a single-family home can show the home’s overall design, including the layout of the rooms, the landscaping, and the surrounding area.
It can also show the home at different times of the day, such as during the day, at night, and during the holidays.
Interior Photorealistic Visualization or Interior CGI
Interior Renderings or photorealistic CGI helps the architects/designers to present the interiors of the space in an impressive manner to the clients.
Be it kitchens, bathrooms, loft, living room or stairs, interior rendering put a deep focus and emphasis on each of the segment diligently and help the architects to plan it at high accuracy.
With the help of realistic visualization, architects can visualize and plan the things from any angle, check the lighting, material selection and work on other colour schemes.
It’s further divided in two categories.
➤ 3D Interior visualization for Commercial Spaces
When it comes to commercial spaces, interiors matter a lot. As, it’s the interiors which create the first impression amongst the visitors and pave the way for a better word of mouth marketing.
Be it an office, restaurant, hotel or a retail store, the interiors can be well planned such as furniture, seating arrangement, appliance/machines set up and other aesthetics etc for a best customer experience.
Other advantage of 3D rendering and modeling comes in branding and promotion. The photographs can be used in promotions and on digital media to promote the property.
The stakeholders can easily keep an eye over whether all the branding elements gel in well with the brand colours, symbols, and values.
They can participate in decision making process for material, lighting equipment, amenities, and other colour selection for the commercial space.
This helps in accurate depiction of the materials, finishes, and textures used in the commercial interior, such as flooring, wall treatments, lighting fixtures, and furniture, to convey the desired aesthetic and quality.
➤ 3D Interior visualization for Residential Spaces
The interiors of a home are the heart of that space and reflect the homeowner’s style and personality.
3D rendering specialists help create accurate and detailed 3D models of interior spaces, including architectural elements, furniture, fixtures, and decor items, to ensure a realistic representation.
The lighting techniques used enable creating realistic and dynamic lighting conditions, highlighting the interplay of light and shadows within the interior spaces.
Also, 3D Interior visualization for residential spaces adds realism to the interior visualization, such as reflections, patterns, textures, and accessories that enhance the overall visual appeal.
For Example: Bespoke Kitchen
An interior rendering of a kitchen can show the layout of the kitchen, the appliances, the countertops, and the cabinets. You can also check the kitchen at different times, such as during the morning, during dinner, and during a cleanup.
Aerial rendering refers to a type of architectural visualization that provides a bird’s-eye view or an elevated perspective of a building or development project.
It showcases the architectural design within its surrounding context, including neighbouring structures, landscapes, and infrastructure.
Aerial renderings offers a comprehensive and visually impactful representation, allowing viewers to understand the project’s scale, relationship with the environment, and overall spatial arrangement.
For Example: Aerial rendering of a building
An aerial rendering of a building can shows the overall design of the building, including the layout of the floors, the roof, traffic, people, and the surrounding area.
The stakeholders can easily analyse the building at various times of day, such as daylight, nighttime or during the construction phase.
Virtual Reality (VR) Visualization
VR allows your clients to immerse themselves in a photorealistic virtual environment, providing an interactive and immersive experience using a VR tool.
Clients can explore the architectural design and experience a sense of presence within the space.
By wearing a VR headset, architects can explore their designs at a 1:1 scale, gaining a realistic sense of spatial relationships, proportions, and the overall feel of the space. This immersive experience allows for better design evaluation and decision-making.
Clients can virtually walk through spaces, visualize design concepts, and make informed decisions based on their firsthand experience.
Augmented Reality (AR) Visualization
AR visualizations overlay computer-generated elements onto the real-world environment, typically using smartphones or tablets.
Architects can use this advanced technology to showcase architectural designs in the context of existing physical spaces, allowing users to visualize how the new design integrates with the surroundings.
Walkthrough Animations are animated sequences that take viewers on a virtual tour through the architectural design.
These type of 3D architectural visualizations provide a dynamic and engaging representation of the building, allowing viewers to experience the space from different perspectives.
Photomontages combine real-life photographs with 3D renderings to show how the architectural design will integrate into an existing environment.
They help visualize the project’s impact on the surrounding landscape or urban context.
Product Rendering focus on highlighting specific architectural elements, such as windows, doors, lighting fixtures, or furniture.
They provide detailed and close-up representations of these elements to showcase their design and functionality.
3D Architectural visualizations come in various forms, each serving a unique purpose. From realistic 3D renderings to interactive virtual tours, these visualizations offer clients and architects a glimpse into the future.
If you are looking for a realistic and immersive experience, then you may consider 3D walkthroughs or virtual reality. If you are looking for a more conceptual or artistic visualization, then still renderings or photomontage may turn out to be right pick.
Still not able to decide? Look no further than Renderspoint for all your visualization needs. Just drop an email at firstname.lastname@example.org or call us at 020 8146 5629 today!
Let’s peep into your dream property rightway!