Category: Blog

An Ultimate Guide to Render Resolution – In the realm of architectural rendering, it’s the quality that matters the most. Be it 3D rendering or 3D animation, you need good quality visuals to impress the clients, investors, and other stakeholders. Having colorful and high-resolution imagery for 3D renders could be a game changer for your presentation. Thus, your business. Renderspoint has exclusively compiled this blog for our readers to make them learn everything about render resolution or rendering quality in other words. Understand various render resolutions available and the right scenario to use them. Let’s get started.

Render Resolution Explained

What is “Rendering Resolution” or “Render Resolution”?

The amount of precision, clarity, and detail held by a rendered image or a video is denoted by render resolution or rendering resolution. It is also referred to as pixel resolution. Resolution is denoted by pixels or “px” and for any image resolution is measured as pixels per unit area. It’s actually the picture size. There are three units of resolution:

• DPI or Dots Per Inch – Mainly used for print media, dpi means the number of ink dots in an image. The higher the number, the better is the quality.
• PPI or Pixels Per Inch – Used for digital images. It refers to the number of pixels in an image. DPI and PPI are sometimes used interchangeably.
• LPI or Lines Per Inch – It refers to lines in a screen. The higher the number, the smaller the screen is.

When we talk about resolution, there are mainly two things that we refer to. These are screen size and image size. For example, an image size with a resolution of 1280 x 720 means that the image is 1280 pixels wide and 720 pixels in height.

Pixels and resolution combined give image data. A 3D render in high resolution will mean more pixels as compared to low resolution one. Therefore, a high-resolution image will take more time to render. Every project has different requirements in terms of resolution.

What is the Relationship Between DPI and Resolution?

Ideally, DPI and resolution both refer to the quality of the image. The only difference is the context they are used. Resolution refers to the entire screen size while DPI refers to dots per inch which is the number of dots/pixels that are present in one inch. The resolution of any rendered image will be expressed as width x height while DPI will be expressed as a single number. DPI is a measure of density of the number of pixels per inch of the image while resolution refers to the size of the image.

The relationship between DPI and resolutions stands significant when it comes to taking out physical prints. A single digital image can be printed in different sizes depending on the dpi settings. The higher the dpi for the same resolution, the image size will be smaller. Let’s take an example of an image with a resolution of 1500 x 1000,

Taking a print at:

• 100DPI would mean 1500 pixels / 15 inches = 100DPI. The physical print will be a width 15 inches.
• 300 DPI would mean 1500 pixels / 5 inches = 300 DPI. The physical print will be at a width of 5 inches.

What is the ideal size of Render Resolution?

For a digital image, there is no fixed size for a pixel. The resolution actually comes into play in the physical form, where sizes matter. In the printing industry, resolution is the total number of pixels in any image. There are certain worldwide standards to describe the rendered image resolutions. The higher the render resolution, the more details are included. These are:

1. SD or Standard Definition – These images have less data and are less defined. These are more affordable and convenient to stream.
   • 480p – 854 × 480 = 409,920 pixels
   • 576p – 1024 × 576 = 589,824 pixels
2. High Definition or HD – Get more accurate colors, crispier images, and smoother videos. HD images are supported by most of the modern devices. Here are some variants of HD.
   • 720p or HD –> 1280 × 720 = 921,600 pixels
   • 1080p or Full HD – 1920 × 1080 = 2,073,600 pixels
   • 1440p or 2K Quad HD – 2560 × 1440 = 3,686,400 pixels
   • 2160p or 4K Ultra HD – 3840 × 2160 = 8,294,400 pixels
   • 2880p or 5K Ultra HD – 5120 × 2880 = 14,745,600 pixels
   • 4320p or 8K Ultra HD – 7680 × 4320 = 33,177,600 pixels

The higher the render resolution, the higher the quality. Having a low-resolution image will look blurred, the colors may fade, and you may see some blurred squares coming up. The images distort in case they are zoom-in. On the other hand, having a high-resolution image will ensure:

• Colours to be clear, accurate, and exact
• Smoother video
• Sharper Images
• Finer detail
• No blurring

Printer Resolution and Screen Resolution

There is always confusion between printer resolution and screen resolution. Let’s sort it out. Printer resolution refers to how many dots per inch that a printer can print horizontally and vertically. It is denoted by DPI or dots per inch. It’s the printer resolution as well that indicates the print quality. On the other hand, screen resolution refers to the size of the screen in pixels. Or, in other words, the amount of information that can be viewed on screen. A screen with low resolution or SD will display fewer pixels, on the other hand, an HD screen will display more pixels. Let’s have a look at some common resolution requirements for printing.

• For Newspaper – Newspapers are printed at a very high speed on low-quality paper. Therefore, they may not require a very high resolution. It’s good to have a resolution of 200-240 DPI.
• For Magazines – Magazines use high-quality paper, therefore it is recommended that the image resolution should be double the resolution used by printers for printing. For example, if the screen resolution used for printing a magazine is 100 DPI, the image resolution should be 200 DPI.
• For Photos – 250-300 DPI would be a good resolution when you want to print your photos. Get a printer that offers high DPI printing.
• Billboard Printing – As a billboard is designed to make the content visible from far distances, a lower DPI of 20 DPI or 30 DPI will work. Higher resolutions are usually avoided as the computer will take a long time to load.

Architectural Rendering Resolution Recommendation

1. For Static 3D Renders – There are no fixed defined settings for the 3D renders. It depends on the software, visualizer, and the project requirements. Generally, the 3D visualizer uses 2K resolution for preliminary renders or during the iterations and feedback-seeking steps. After making all the changes the final render can be taken out in 5K or 8K resolutions. Most of the best 3D rendering companies prefer 4K or 8K render resolution renders for final delivery.
2. For Animation Renders – Animations or videos are measured in FPS i.e., framer per second. It is the number of frames of that scene in one second. The higher the number, the smoother is the video and is more realistic. It works without any distortion or lagging. Ideally, for a comfortable viewing, 30FPS is a good ratio. Anything below 24FPS is not recommended for standard viewing. Other factors on which FPS depend are the processing power of GPU and the original rendered images.

Bottom Line

Architectural rendering has completely revolutionized the industry but to unleash its power to the maximum, you need to have the right knowledge about rendering resolution. We, at Renderspoint, have the best and most highly skilled team that is ready to guide and assist you in every aspect of your project. Get in touch with us and feel how our dedication turns your project successful. Call us today for a free quote.

Essential Budget Strategies in Architectural Rendering: How to Succeed When Your Budget is Cut? While working on any 3D architectural rendering project, it becomes important to strike a balance between quality and budget. But, sometimes the budgets may get tighter. In such a scenario, maintaining this balance at this stage becomes more challenging and difficult. As an experienced 3D rendering company, Renderspoint brings you essential tips on how to succeed even when the budget is low. Read the essential budget strategies in architectural rendering.

Top Budget Strategies in Architectural Rendering

1. Get the Initial Brief Right – While taking the initial brief for the project, make sure you get detailed information right from the first point. All the references and other files are shared by the client before you quote the budget or the timeline. Ask the necessary questions to ensure you have a clear picture before the start of the rendering process.
2. Use Cutout Libraries – When the budget is tight, don’t delve into the hassles of creating furniture, fixtures, and other real-life elements from scratch. Prefer using cutout libraries and existing models to save time. Also, don’t add too much detailing. This will unnecessarily consume your time and increase the budget.
3. Surrounding Context – When you are making exterior views such as landscape renders or aerial views, adding surrounding context is a must. Rather than creating all new, there are other techniques that you may use to build similar levels of realism such as photo montage, grey boxes, 3D modeling etc.
4. Minimize Number of Revisions – More the revisions, the more will be delays and the budget may overflow. The best way to keep the revisions less is by aiming for strong communication. Make sure that you get everything right in the first place. This should not only reduce the number of revisions but will enable you to deliver on time. Limit and cut the number of revisions to keep the budget under control.
5. Number of Views – Don’t run behind plenty of views. Select a camera angle that represents most of the intricate details of the project. With every view, the budget will rise as you will have to make the settings again for another render. So, make sure to work beforehand on selecting the best camera angle and number of views before beginning the 3D rendering process.
6. Focus on Core Elements – When the budget is cut, it becomes important to preserve the design integrity. You need to prioritize things smartly. Identify the elements that are most essential and align perfectly with design vision. Try to keep these areas intact while you may reduce the effort to less critical areas
7. Streamline Processes – Eliminate any unwanted steps and prefer simplifying the workflows. This saves time and money.
8. Go For Cost-Effective Tools – You may opt for free and cost-effective design software without compromising the quality.
9. Collaboration is the Key – At this time, you need to work closely with the team and find the most cost effective yet creative solution. Make sure to inform the client about the changes.

Is your rendering partner compromising on quality for your budget? Contact Renderspoint today for high-quality renders beautifully tailored to your vision and budget. Call us today to know more about the essential budget strategies in architectural rendering.

How 3D Rendering Gives Industrial Land Developments the Edge – According to a recent report, industrial land developments continue to expand at a much faster speed as compared to previous years. So, amid such an extensive growing industry, it becomes imperative to showcase the project in the right light. It’s the presentation that makes the difference. Let’s have a look at how the 3D rendering gives the desired edge to industrial land development presentations.

How 3D Rendering Gives Industrial Land Developments the Edge

1. Highlight Perfect Functionality and Practicality – When we talk about the building prospects, Investors are only concerned about profitability and their brand name. Getting renders done helps them understand all the aspects of the building such as functionality, aesthetics, and suitability to the community. This makes the investors take an informed decision.
2. Grips and Hooks the Audience – 3D visualization is versatile. The same model can be used again to cater to various audiences. The same model can be used for two different presentations by making certain changes. So, you can make investors focus on the ROI while clients get a better insight into the features and functionality of space.
3. Boost the Marketing Game – 3D architectural rendering for Industrial land developments can be repurposed into various formats such as animations, videos, photos etc. These can be used on various online and offline platforms.
4. Better Collaboration – 3D models and renders provide all stakeholders associated with industrial land developers a common ground to connect and refine the plans. This leads to a streamlined and quicker development of the design project.
5. Builds a Sense of Community – Industrial developments are just not about constructing buildings but they’re building a sense of community within the environment. 3D visualizers depict the landscape and other neighborhood areas in the renders to showcase how industrial development fits well within the environment.
6. Speedy Approvals from Authorities – Most of the planning permissions and other regulatory bodies prefer 3D renders in the construction documentation. This gives the authorities a clear picture of your intention of building the structure. This ensures speedy and on-time approvals.
7. Increased ROI – It has also been seen that projects that use 3D renders in their marketing campaigns tend to sell the properties better and at higher prices.
8. Improved Communication – 3D renders stand as a common visual language. This makes architects, engineers and other stakeholders communicate effectively. Everyone stays on the same page.
9. Cost Savings – By visualizing the industrial land development digitally, the developers can avoid costly design revisions, and construction errors.
10. Boost Investor Confidence – High-quality and photorealistic renders perfectly showcase the potential of the project. This reassures the investors about the profitability of the project.
11. Environmental Impact – 3D visualizations such as aerial renders, photomontages etc. help the stakeholders to assess and minimize environmental impacts. This is done by analyzing how the industrial land development will integrate with the surroundings.
12. Customization – The stakeholders can experiment with various designs, colours, layouts, and configurations etc., they can find out what works the best.
13. Virtual Tours – 3D architectural visualization enables the clients to visualize and interact with space. This gives them the capability to explore the spaces even from a remote location.
14. Showcasing Potential – 3D rendering can clearly showcase the future potential of the industrial land development project. You can gauge future expansions or development phases with the added advantage of long-term planning.

This is how 3D rendering gives Industrial Land Developments the edge? Does your industrial land development project need 3D visualization? Reach out to our 3D team today. Let’s take your industrial land design project to newer heights.

A Complete Guide on Brick Rendering in Architectural Visualization – Brick is one of the major materials used in architectural design and construction works. Though brick architecture is old, the charm holds still today. But, if brick architecture is rewarding, it is challenging as well. Renderspoint brings you an exclusive guide on 3D brick rendering that covers everything about how to get texturing right, the software used and some amazing tips to get the perfect brick render.

A Complete Guide on Brick Rendering in Architectural Visualization

Things to Consider Before Choosing 3D Texturing Methods for Brick Rendering in Architectural Visualization

Before planning a 3D brink rendering, there are certain things that you need to take care of:

1. Sound Knowledge of Brick Patterns/Textures – The bricks come in various patterns and styles. It’s important to understand their diversity such as herringbone, Flemish bond, basket weave and more. Every brick comes with a unique texture that makes the façade of the building look appealing and beautiful. To avoid giving a disjointed appearance, it’s critical to ensure consistency in the character.
2. Selecting the Image Resolution – To maintain the realism of the digital image, high-quality visualization is required. This is done by getting the brink rendering at the highest resolution. By utilizing displacement and bump maps, the certainty of realism and depth can be maintained. These maps help in mimicking the rough nature of the material and give them a real look.
3. Working on the Right Lighting – To get a more realistic appearance, brick rendering needs to be done in the right set of natural light. It’s important to simulate the right and perfect light sources to attain the best possible renders. The direction of shadows and their softness need extra attention. These are responsible for the realism, vibe, and mood of the rendering. Additionally, there is one more technique named ambient occlusion. Soft shadows are created that enhance the perception of texture and depth.
4. Careful Selection of Hues – As far as brick rendering is concerned, you need to be incredibly careful with its detailing and colour selection. This can be done by selecting a realistic hue palette and giving it a slight variation. The best 3D rendering studio will avoid uniformity in the look of the building and play with variations. The reason is that all bricks are not identical. Not even two of them. Certain imperfections make them different from each other such as stains, cracks and even weathering effects.

Best 3D Brick Rendering Software

Let’s have a look at some of the common and most widely used software and tools for brick rendering.

1. Autodesk 3dx Max – 3ds Max by Autodesk is one of the most widely and popular 3D modeling tools used in 3D brick rendering. It comes with amazing functionalities and great tools that make the visualization process easy and intuitive. It comes with various plugins that enhance the workflow such as V-ray, substance plugin and Corona Renderer.
2. Blender – Equipped with versatility and robust features such as compositing, modeling, motion tracking and more, Blender is widely used for 3D modeling. It comes with a powerful rendering engine. As Blender is open source, it is widely used in the industry for creating realistic brick textures. The main plugins that are used are Node Wrangler and Poliigon Material Converter.
3. Chief Architect – It is another very famous and popular 3D modeling and rendering software that helps architects and professionals in creating high-quality brick renders. It also comes with a free 3D library of 3D objects where you can download any number of real-life objects and transform your 3D scene.
4. Sketch Up – The best reason architects and other professionals love to use Sketchup is its ease of use, user-friendliness, and intuitive interface. You can make quick 3D brick renders and make the changes instantly. A perfect tool to establish seamless communication and collaboration. The common plugins used are Enscape, Skatter and V-Ray.

Best Materials and Texture Libraries for Brick Rendering in Architectural Visualization

• Poliigon – Get more than 3000 + 3D materials and textures with this library exclusively crafted by experts. Create photorealistic brick renders with this amazing library faster and in high-quality. Get amazing and realistic brick textures with this tool.
• Com – This is a website that offers thousands of textures that serve as the backbone for any architectural visualization. It has 2000+ PBR (physically based rendering) materials along with 3D scans and 3D assets. The best part is its user-friendly interface which is easy and simple to access.
• Substance (Adobe) – This remarkable tool by Adobe comes with several functionalities such as offered by Substance 3D Sampler, Painter, Designer, Modeler, Stager and more. This tool can easily be integrated with many rendering software to offer realistic 3D brick renders.

Amazing Tips to Get a Perfect Brick Rendering in Architectural Visualization

Whether you’re an architect designing the building façade for bricks or an interior designer planning to have an authentic brick wall in an industrial-style kitchen, these tips will be helpful.

1. Do Proper Research – To get things right, it’s important to study real-world references as well. Even the slight and minute details such as brick imperfection, size, cracks etc will make the render appear more realistic. Also, check how the light gets scattered when it falls on a brick. It’s important to study the texture well.
2. Work on Various Software – It’s important to experiment with different tools, especially if you are a beginner. It may happen that some features/functionality that you need are available in a particular software. So, the key is to experiment and get the best and most realistic brick render that suits your requirements.
3. Get Hands-on on Tools – Practice makes you perfect. The more you get comfortable with the tools, the easier things become. You will be able to add more uniqueness to the designs. Also, it’s important to stay updated with the latest trends and the software should be updated to the latest version.

Bottom Line

Now you know everything about brick rendering. Apply the information given here in this article to create the most amazing and photo-like brick renders. Want assistance? Outsource your project to Renderspoint. We are the top and most trusted brick rendering company offering high-quality 3D rendering solutions at the best prices. Get your renders delivered on time with us. Get in touch with us today.

How long does rendering take to complete? A Complete Guide on Architectural Visualization Projects Timeframe

3D architectural rendering has become the life and soul of architects, space designers, engineers, and other professionals in the AEC industry. It helps them to see and present the proposed design in photorealistic images known as renders. One common question that strikes every professional at the architectural firm is how long does a 3D render take to develop? Mostly people are running on tight deadlines or have certain prior commitments which is why they need to know the timeframe of architectural visualization projects. Renderspoint, the best 3D rendering studio, has thrown light on this entire concept through this blog. Discover everything about how much time does 3D rendering take, its factors along with various case scenarios and some secrets to make rendering faster.

Timeframe Guide: How Long Does Rendering Take To Complete

How Much Time Does 3D Rendering Take?

The time taken to create a 3D render may vary from a few minutes to weeks. The time taken depends on various factors and knowing these will help get the most accurate timeline for the renders. For example, the time taken for just the focus product will be different from that with a life-like scene. Creating a render of a bathroom from the CAD file will take around 1-2 days but adding a scene to the multiple backgrounds may take upto 3-4 days. Also, the time taken to produce one view would be different from taking renders in multiple angles and lighting conditions. Let’s have a look at the factors that affect the timeframe for architectural visualization.

Factor Affecting the Timeframe for 3D CGI Projects

Let’s have a look at the factors affecting the decision for how long does a 3D render take.

1. 3D Rendering Software – There are many 3D rendering software popular in the market such as Lumion, Sketch Up, Chief Architect, Autodesk 3ds Max etc. It’s not just about the software and its version but also other elements that are responsible for the quality and time of the 3D render.
   • Plugins- These plugins are small software modules that when added to the 3D rendering software make the process more efficient and streamlined.
   • Rendering Engines – Every software comes with a different and unique rendering engine. A real-time rendering engine might be suitable for VR visualization while you may need an optimized rendering engine for a high-quality and photorealistic render.
   • 3D Modeling – Applications such as Blender and Sketchup assist the 3D visualizers in creating 3D models by creating foundational geometry. Some 3D modeling software facilitates quicker rendering time while in some you need to make several tweaks before the final render comes out.
2. 3D Render Hardware – It’s in the hardware that helps to bring out the render faster and in high quality. You need computer systems to have a configuration that has powerful graphic cards, and super-fast processors with high RAM speed. This certainly reduces the rendering time and helps in completing it without any lag. Switching to faster SSDs over traditional hard disks not only speeds up the data but also boosts performance. Overall having advanced systems with great computing power helps to get the renders fast and at the best quality.
3. Complexity of Scene – Simple scenes such as a room with basic lighting and furniture would be rendered in a much faster time. On the other hand, a complex one such as an exterior render covering home exteriors along with neighbourhood and landscaping will take more time. Several elements account for the complexity of the project such as –
   • Geometry – More the complexity of the object, the geometry will be complex as well. Drafting such a complex geometry takes time.
   • Props – Imagine a room with no furniture and another one with proper interiors done with wardrobes and beds aligned. Taking a render of the latter will take more time than the former.
   • Life-like Elements – Adding lifelike elements such as trees, people, clouds etc and creating a photorealistic render will take time than a normal render with no lifelike elements.
   • Colours, Materials, and Textures – Grey renders are faster to produce as there are just two colours, black and white. But, to get the perfect renders the 3D visualizer needs to set the right balance of colours, texture, and materials. And, this is definitely time-consuming.
   • Lights, Shadows, and Camera Angles – More the light sources, the more time would be required to render as it becomes time-consuming to calculate the reflections and trace the rays. Photorealistic renders take more time than normal ones.
   • Special effects –Adding effects such as rain, fog, water, fire etc require special algorithms by the rendering software to process. These further need advanced calculation rates, thus slowing down the rendering rate.
4. Image Specifications – The quality of the image required also creates a variation in the rendering time. A 4K image will take more time to render than a standard HD one due to the presence of more pixels. The image quality for a website will be different from that on a billboard. Similarly, for animation time to render depends on the frame rate and duration of the animation.
5. Unclear Designs or Briefings – If the briefing received is unclear or missing several aspects, the chances of revisions are high. That too multiple rounds of revisions. More revisions ultimately call for more time taken. Things should be clear before the start of the project and the priorities should be clearly defined.

Some Scenarios and the Time Taken for the 3D Render

Let’s have a look at some general estimates for various types of 3D rendering services using some real-life scenarios. These are just an estimate, accurate timelines may vary depending on project requirements.

1. Exterior Rendering Examples
   1. Residential Apartment (from concept): 2-4 days
   2. Commercial Real Estate (From 3D model): 3-10 days with 4-5 views
2. Interior Rendering Examples
   1. Office Renovation (From CAD plans): 1-2 days with 2-4 views
   2. Residential House (From site photo): 2-4 days with 2-4 views
3. Animation Examples
   1. Commercial Development Flythrough: 3-10 days
   2. Residential house Flythrough: 2-6 days

Secret Tips for Faster 3D Rendering

Let’s quickly have a look at some secret and lesser-known tips that speed up your 3D rendering projects. Let’s have a look at them –

1. Clear Design Briefs – Make sure to receive every single detail from the client side by asking them relevant questions. This ensures a lesser number of revisions and faster delivery.
2. Better Collaboration – Involving clients in the project and seeking regular feedback will enhance your accuracy and call for lower revisions. This ultimately boosts client satisfaction and faster delivery.
3. Giving Proper Feedback and Confirmation – Getting proper feedback and approval confirmation expedites the process and eliminates the waiting time. Therefore, speeding up the reading time and making them ready for delivery.
4. Optimizing 3D Model – Having a well-planned 3D model certainly lowers the time taken to complete the render. Make sure to get your 3D model prepared by a skilled 3D rendering studio team for better accuracy and speedy delivery.

Bottom Line

The success of any architectural visualization project greatly depends on how long a 3D render takes to develop. Hiring a skilled and professional 3D architectural visualization studio greatly helps in meeting deadlines and ensuring quality at the same time. Partner with Renderspoint today and seal the success of your business.

When it comes to preserving architecture, historical building reconstruction is one of the ultimate ways that bridge past and present. The process is not easy, it requires a deep understanding of architecture, modern design as well as history. 3D architectural rendering has been a game changer in historical renovations. Give a break to 2D designs that may be accurate but not easily understandable. 3D designs not only help visualize the final structure but also ensure that the aesthetics are preserved as envisioned originally. Renderspoint brings to you an exclusive blog that highlights how 3D architectural CGI plays a crucial role in historical renovation in the modern world.

Historical Building Reconstruction: Using 3D Rendering to Preserve History

What is Historical Building Reconstruction?

The process of reconstructing the historical building according to its original state is known as historical building reconstruction. These are constructed with references taken from photographs, documents, and any blueprints and matching with the remaining historical structure. The objective of this process is to preserve the cultural significance and historical authenticity of the structure and make it accessible to modern-day audiences.

How Historical Renovations Are Done?

The historical building reconstruction was done in the traditional way, but it suffered major complications and design variations. As technology evolved, the traditional methods were replaced by more sophisticated and advanced software and techniques. The two breakthroughs that have transformed the entire architectural landscape are:

1. 3D Modeling or Scan to BIM – This amazing technology scans the entire building with the help of laser drones and scans every point. The point cloud thus formed helps in constructing a perfect 3D model of the structure which can then easily be modified according to the existing architecture. This results in highly detailed and accurate reconstructions.
2. Photorealistic Historic Visualization – This amazing 3D architectural visualization technique helps to perform the reconstruction and renovation by replacing the existing part with amazing realism. This is done by using replicating similar textures, materials, lighting, and other elements as well.

Role of 3D Visualization in Historical Building Reconstruction

3D rendering and architectural visualization have revolutionized the historical renovation segment. The 3D rendering services enable better execution and planning of the design process. Thus, guiding the professionals to work on a flawless design. 3D models enable the texturing of historic buildings to their original form, replicating their original finishes, materials, and colours. Here’s how 3D rendering and CGI services have been an ultimate game changer in historical building reconstruction.

1. Real-time Historic Visualization – With the help of modern architectural visualization software, the rendering can be done in the real-time. This certainly enables the professionals to speed up the design work and show it to the clients and the feedback can be incorporated on the go i.e. in real-time itself and can be shown and reviewed instantly.
2. Visualizing Elements – This game-changing technology enables one to visualize the historical building using 3D models. These 3D models help in getting a clear picture of the structure, its integrity and the areas that require reinforcement or renovation. The professionals can experiment with various design elements that can easily be indistinguishable from the original architecture. 3D CGI can help architects understand the suitability of various modern materials with original architecture.
3. Managing Costs – 3D rendering companies such as Renderspoint use advanced 3D visualization software that enables professionals to manage the overall costs. The reconstruction software guides the usage of the most effective techniques and tools that ensure high-quality results with controlled costs and budgets.
4. Improved Communication – For any architectural project, clear and transparent communication is the key. And, 3D visualization serves as a common language that bridges the gap between the architect and the stakeholders. As there are no technical drawings involved, things become easier to understand by all. Detailed presentations help the clients (and stakeholders) to make better and more informed decisions. Also, these advanced tools serve as an excellent collaboration utility wherein designers, contractors and architects can discuss, visualize, and review the changes in real-time.
5. Amazing Historic Accuracy – While working on historical building reconstruction, it’s important to make sure that the colours, lighting, and other elements stay according to historical visualization. 3D CGI helps to make sure that the reconstructed part syncs and harmonizes with the original architecture and building. This enables them to make better design choices that honour the building’s heritage while modern elements are being incorporated.
6. VR and AR Experiences – The best architectural design has the ability to make the viewer emotionally attached to itself. With technological advancement, modern technologies such as AR and VR have taken the world by storm. Virtual Reality renders of the historical reconstruction enable the stakeholders to walk, look, and feel the design. On the other hand, AR helps to visualize the placement of the architectural elements seen by using a smartphone. They make digital projects super easy and impactful.

Future of Historical Reconstruction

As modern technologies continue to evolve, the future of historical building reconstruction becomes more and more prominent. Whether it’s about creating the most advanced 3D models to AR/VR visualization, 3D architectural visualization is the key to modern-day historical renovation. Compelling presentations can be made using 3D CGI and can be shown in the public as well. Virtual tours and other 3D renders serve as great marketing tools that enable the public to visualize the historical spaces at the convenience of their home.

Conclusion

This blog clearly depicts how modern 3D technology serves as the backbone for historical building renovation. Have a project? Renderspoint, the leading 3D rendering company helps you achieve your historical building reconstruction with ease. Reach out to us to know more. We use the latest and the most advanced 3D architectural visualization techniques to provide you best 3D exterior and interior rendering services. Call us today to know more.

Everything About Power of Bottom Views in Architectural Visualization – We have explored many diverse types of angles and views in architectural visualization, but the most underrated one is the Bottom View. Also known as worm’s view, it helps in viewing things that are sometimes less emphasized or remain hidden in the normal views. This view is the opposite of bird’s view and helps the viewers to see the building bottom-up. Here at Renderspoint, we have exclusively brought an extensive blog on power of bottom views in architectural visualization covering what is it, its importance and when to use it. So, Let’s dive in and get started.

The Power of Bottom Views in Architectural Visualization

What is Bottom View in Architectural Visualization?

A bottom view captures the proposed building’s design from the vantage point at the bottom of the building. The building is viewed from the bottom capturing all the details in the upward direction. It captures all the architectural elements that sometimes serve as the USP of the property but often gets overlooked in other views such as interior, exterior, or even bird-eye view. For example, structural support systems, ceiling designs and other architectural forms impact the building’s functional and aesthetic appeal.

Bottom views are usually very little used in presentations or other marketing endeavors, but they do play a critical role in communicating a broader perspective of the building. For example- in the case of a high-rise building, going for a bottom view enables the visibility of the underbelly of the building such as overhangs, cantilevers, and other architectural elements.

Why use Bottom Views – Their Importance in Architectural Visualization

Let’s look at why the bottom views are critical in the architectural visualization of a building.

• More Engaging Visualization – The bottom views are usually used for high-rise buildings and skyscrapers. This unconventional view builds excitement, drama, and hype amongst the viewers. Bottom views play with the user’s imagination and try to make them more memorable. It certainly builds excitement around the project. This certainly works in the competitive landscape where you need to provide something different and unique to the audiences to stand out.
• Better Perspective on Functionality – When it comes to showcasing design details, bottom views are just indispensable. They highlight both structural and functional design details, especially in complex engineering projects such as multi-level parking systems, elevated platforms etc. A bottom view brilliantly showcases the functionality and working of the building elements. This is certainly helpful to stakeholders who are technically not that sound to understand the complexities. They can understand easily by seeing the design in a 3D bottom view.
• Holistic View – There may be certain gaps in the visualization such as some design aspects may remain uncovered in the common views. To get a hold of stunning ceiling views, the overhanging roof, concealed roofs etc., bottom views help to make those heads turn. Bottom Views are just a creative trick but come loaded with practical benefits such as understanding neighborhood, design aesthetics, and experience the grandeur of the building.
• Marketing Prospects – Including a bottom view in your presentations and marketing endeavors, showcases your architectural firm’s capability and skills in representing design from a holistic view. This shall also help address various concerns/questions about the proposed design’s structural integrity and its viability. Architects use it to create a wow factor to their presentations.

When to use Bottom Views for 3D Architectural Visualization Rendering?

We have understood the benefits of 3D architectural rendering. Now let’s have a look at some of the best scenarios where the bottom views are a must.

• Understanding Complex Structures – Bottom Views play a crucial role when dealing with complex structures or highly intricate engineering solutions such as bridges, cantilevered elements, suspended structures etc. Having a bottom view 3D render helps the technical professionals such as contractors, designers, engineers, and other teams to understand the structural elements in a better way in the presentation.
• Skyscrapers and High-rise Buildings – The luxury, grandeur and height of a tall building can be amazingly felt using the bottom view renders. Ideal for skyscrapers, high-rise buildings and other tall buildings, bottom views provide a strategic vertical emphasis. This certainly builds up a sense of scale and makes the presentation more dynamic and impressive.
• Stand Out in the Market – Including this unique and unconventional perspective in your brochures, websites, and other marketing materials builds up the hype and intriguing potential of the building design. Being in a competitive market, it becomes essential to provide something unique and different for the audience to make them come to you over and again. Be it buyers, investors or legal authorities, bottom views are a big PLUS for all your marketing and promotional materials.

Get the Power of Bottom Views in Architectural Visualization with Renderspoint

Now you know how important bottom views are for communicating the design and impressing the stakeholders. By understanding how to use them in the right way, you can certainly take your presentations to a new level. Choose Renderspoint to design your 3D renders and make sure that each and every detail of your design is well appreciated and acknowledged.

Planning a presentation or looking for a 3D rendering company for renders of your upcoming project? The team at Renderspoint, the best architectural rendering studio, is all there to help and assist you in getting the best views for your project. We work on advanced 3D architectural visualization software that ensures that you get the best bottom view renders for your project. With an industry experience of more than a decade, we have delivered the best 3D rendering services across the globe with major clients from the UK, USA, India, Canada, Australia, the Middle East and more. Reach out to us to know more about our services.

Over the years, videos have become the essence of every marketing strategy. When it comes to AEC (Architecture, Engineering and Construction), visual architectural marketing videos are no exception. According to a survey, 93% of the businesses agree that they got new leads with the help of videos. Also, a major crunch of people prefer learning about the 3D rendering services offered by companies through video content. These videos not only increase brand awareness and visibility but also compel people to repost or share content more than static images. Let’s uncover everything about visual architectural marketing videos. How this trend is gaining hype and how architectural videos can be used in the marketing strategy.

Visual Architectural Marketing Videos: A Breakthrough in the World of AEC Industry

What are Visual Architectural Marketing Videos?

3D Architectural visualization not only helps communicate the vision of the architect but also gives a clear picture of what should be expected in a project. Though technical drawings too convey a lot of information, but they are not easy to be understood by a common person. Architects, interior designers and other professionals are well-versed with 2D and other line drawings but when it comes to presentation and marketing, you need 3D rendering services.

3D designs in architecture can be represented in two forms- static and video format. Visual architectural marketing videos make a compelling impact as the viewers tend to remember most of the visuals than the static posts. With the help of videos, the architects can even share minute details which they might want to stress but were unable to do.

Formats of Visual Architectural Marketing Videos?

There are many formats of visual architectural marketing videos currently gaining popularity in the industry. Let’s have a look at some of the most prominent ones.

• Virtual tours – These are computer-generated tours with the help of 3D rendering software that give the user a feel as if they are walking in the proposed design space. These are of many types. Some important ones are:
  • Walkthroughs – These are the virtual tours planned as if the users are walking through the space. It is made on the eye level and is best suited for property interiors.
  • Flythroughs – These virtual tours are usually made for the property exteriors such as that of a bird’s eye view. It is best suited to showcase the neighbourhood of the building and even seasons.
• Animation – This is prepared by using a sequence of pictures/renders that particularly interest the users. It is mainly used to showcase how a space will look after construction starting from ground level.
• Virtual Reality Renders – With advancements in technology, Virtual Reality renders have been trending in the market. The design can be seen by wearing an Oculus device which makes the user feel as if he/she is already present in the space. This technology helps the users to get a real feel of the proposed design in real time.

Why Video Marketing is Must for Architects?

Let’s understand why video marketing has become a must-have for architects and other AEC industry professionals.

1. Builds Brand Awareness – Most architectural firms and studios believe that it becomes easy for them to showcase their products and services with the help of videos. This format helps their user understand their offerings better.
2. More Engagement & Immersion – It’s a human psychology, according to research 85% of people prefer videos over static content. In fact, a major share of people watch the full videos while most people just ignore the things written over text graphics. Videos build hype and engagement.
3. Showcase Your Expertise – The architects can build an impressive portfolio with architectural marketing videos that reflect their technical prowess, skills and capabilities. Thus, deeply influencing investors, clients and other stakeholders.

How to Use Architectural Marketing Videos to Attract More Clients?

So, here we are listing 8 amazing ways by which your architectural firm or rendering studio can gain more clients and convert leads.

1. Project Presentations – 3D architectural videos play a crucial and vital role in converting a project. From investors to legal authorities to clients, 3D videos can satiate all apprehensions regarding the project design and completion. You can easily use the videos to showcase the design and then use VR gear to make the stakeholders feel the environment by themselves.
2. Daily Vlog – It’s indeed the best way to tell the story behind the project’s completion. The professionals can share their project brief, their challenges, the initial sketches and then 3D models to renders and to videos on a daily basis. This shall keep the users hooked and entertained on what’s coming next.
3. Professional Portfolio – Showcase your capability without words by adding videos to your portfolio. The 3D architectural marketing videos are just not about building and property designs. They indeed shout out the USP of the design and create an awe-inspiring feel.
4. New Social Media Features – Go with the flow. Yes! Sharing your architectural videos in the form of Stories/Reels/Posts and other things on social media serves as a stronger marketing and branding tool. It also acts as an e-portfolio for your 3D rendering company or architecture design studio.
5. Information that Reflects Expertise – Apart from social media, the architectural firm may use videos to tell their forte. The videos can be embedded in blogs or case studies that give a clear picture of your dealings and how you value client satisfaction. Also, you make video content that is helpful to people by sharing some helpful tips and tricks, how to’s and more.
6. Video on Client Testimonials – Technically we call it, client-generated content. This may include client video testimonials or a quick run-through of the property design. The reason behind this is that when prospective clients see the video of previous satisfied clients, this makes them more confident about handing over the project in the architect’s hands.
7. Going Live – Believe it or not! Live videos and webinars are interactive, engaging and more conversion-ready. They help people to see your see and interact with the space designer/architect in real-time. The users can leave reactions, participate in discussions and connect with the speaker in a better way. This way architects can inspire, impress, and motivate people by sharing valuable information.
8. Before/After Animation – People love to watch time-lapse and animation style of videos especially when it is in the architectural industry. 360 panorama and 3D animations help the architects showcase each and every aspect of the project in a beautiful and precise manner. This certainly catches the attention of the people.

Get the Best Quality Architectural Marketing Videos with Renderspoint

Here’s everything about architectural marketing videos and how you can use them to maximise your 3D architectural firm’s potential and efficiency. Still wondering which format is best for you? Renderspoint is here to help. We are one of the leading 3D architectural visualization companies offering high-quality architectural marketing videos at a price like never before. Our 3D experts understand your problem and guide you according to your needs and requirements, helping you decide what suits you best. Searching on Google for the top 10 3D rendering companies? Renderspoint tops the charts with their excellent 3D rendering services. Get the best virtual tour videos and other CGI services at the best prices with Rendersopint.

Best Interior Design Magazines -To stay inspired and competitive in this digital world, you need to continuously seek inspiration. It can be through travelling, walking by the sea, communicating with people, adoring new places or even through interior design magazines. Yes, though social media has taken a great place for interior design ideas, but true inspiration and trends are sought through top interior design magazines itself. Be it digital or physical form, these magazines have taken the world by storm and their craze is still on. Renderspoint has prepared a list of top-rated and best interior design magazines that will act as a propellor in your interior design career.

Best Interior Design Magazines

1. Architectural Digest – Started back in 1920, this magazine extensively covers home interiors and landscapes. It publishes high-quality articles written by eminent and famous people in the architectural industry, it also features interviews with architects and designers across the globe. In recent times, Architectural Digest has been recognized as an International Design Authority. It’s one of the most loved magazines that celebrates innovation and inspires home decoration, culture, and travel locations.
2. Dezeen – Incepted and launched in 2006 by Rupinder Bhogal and Marcus Fairs, Dezeen is one of the most popular interior design and architecture magazines. It has more than 7M followers on social media and a 3M readership. This number is a strong indication of how much this magazine is loved and followed. Be it the new and trending designs, reviewing interior items to non-trivial space design solutions. According to a survey by Times Magazine, Dezeen was recognized as “Most Influential Forces in Global Design.”
3. Atlanta Homes and Lifestyles – This magazine was first published in 1983. It is even today the city’s only home and garden niche magazine. It showcases Atlanta’s best-designed homes, premier showrooms, residential real estate, interviews with top design professionals and other culturally connected talks. This is one of the magazines which has more content than advertisements. Atlanta Homes and Lifestyle Magazine amazingly reflects the high-end design and architectural industry.
4. Elle Décor – Elle Décor is one of the most read and finest architectural and interior design magazines. It has been gaining traction for over 30 years and has set standards for architects, designers, and other professionals. Its influence extends beyond five continents with a global readership of 2M+. It covers the internationally approved and influential style makers, must-have home furnishings and other trending interiors. Get hold of beautiful homes, offices, galleries, hotels, and other residential and commercial interiors.
5. Better Homes and Gardens – This magazine was first published by Edwin Meredith in 1922 with another name titled “Fruit, Garden and Home”. Their main aim is to inspire and empower people to live a more cherished, beautiful, and colourful life. The name was changed after two years, i.e., in 1924. It covers topics such as gardening, food, home décor ideas, etc. The one thing that makes it different is its unconventional structure and typography. It contains short features instead of that typical format.
6. Vogue Living – Vogue Living started in 1967 and is one of the best interior design magazines that covers design, fashion, arts, architecture, people, culture and much more. This bi-monthly magazine values non-triviality in everything. Their non-standard space designs are one of the main features that attract audiences and keep their readers hooked for the next edition. One can easily feel that amazing energy, positive aura and vibes with fascinating stories and eye-catching pictures.
7. Dwell – This bi-monthly magazine showcases beautiful imagery that inspires creativity and infuses inspiration into the readers. The prime focus of the magazine is towards contemporary and mid-century designs. Apart from architecture, Dwell also highlights innovation in construction, building concepts (renovation, prefabricated, before and after etc.) and materials.
8. Livingetc – if you are someone who is looking for interesting ideas to decorate the home and make it stand out, then subscribing to this interior design magazine is worth every penny. The pictures and the content in this magazine bring vibes and energy to another level by making you immersed in the new-age aesthetics. It gives you deep references and ideas on choosing modern furniture, trending wallpapers and other non-standard décor for the rooms. Not to miss- you get amazing ideas to decorate the room in different non-trivial styles. This is a monthly magazine.
9. House & Home – This popular North American magazine is published in Canada and holds a monthly frequency of publishing. It mainly covers interior design topics with a major focus on soft furnishings. Get the best in design trends along with interior décor products and stores that inspire you. Looking for a home makeover, get the best interior advice that helps you create your dream home right from the horse’s mouth and turn your dream home come true.
10. Bridge For Design – This is an interior design journal and is published quarterly i.e., four times a year. Get amazing new trends and styles for interior design, an irresistible mix of home décor, and information on future trends and upcoming designs. Also, get hold of some incredible advertisers that are hard to be seen on other platforms. The inspirational imagery portrays eye-catching shots of porticos, statues, sculptures, antiques and much more.
11. Interior Design – This is one of the top interior design magazines which is loved worldwide for its unique content. The Interior Design magazine brings out sixteen issues annually which are completely geared towards professionals in the architecture industry, especially interior designers. The major focus of this magazine is towards commercial projects with stunning information on materials, products and much more.
12. Sleeper Magazine – Sleeper Magazine has a crazy and loyal readership both online (website) and in physical form (magazine). The magazine is published once every two months. The content is primarily focused on interior design and hotel architecture. It talks about the latest design and decorating trends in the hotel industry, the room’s new features and how to make them look presentable. The content showcased in the magazine clearly depicts the level of skill and professionalism of the work of the designers. The images share a perfect balance between style, uniqueness, and ergonomics.
13. House Beautiful – This is one of the oldest interior design magazines and still continues to be one of the most loved interior design magazines globally. The first edition of this magazine came out in 1896 and today the frequency is ten editions annually. Each edition has a lot of informative content covering the latest trends, styles and other rituals in the architecture and interior design industry. The readers can enjoy both web versions as well as physical forms. The digital version is also well structured to make sure readers have a seamless reading experience.
14. Marie Claire Maison – Published in France, this French magazine comes eight times a year and is available both online as well as in printed format. The content beautifully informs and educates the readers about how to decorate the room along with possible mistakes to avoid. It also gives inspiring and stylish design sections that are awe-inspiring.
15. Attitude – This Portuguese magazine is a bi-monthly magazine that holds stories and information on incredible historical structures, architecture, classy places and much more. When it comes to functionality, aesthetics, and ergonomics, no one can beat Attitude.
16. Veranda – This interior design magazine is the last on our list but definitely not the least in any sense. Veranda is a bimonthly interior design magazine that is famous for its glossy pictures and has kept professionals hooked on this strategy for years. Packed with inspirational interviews, insights and images, this magazine is a complete package for anyone looking to decorate their space, residential or commercial.

Renderspoint has got talented team comprising highly skilled 3D visualizers that deliver the best 3D interior renders at budget prices. The Images are highly photorealistic, engaging, and immersive. Contact our 3D rendering studio today!

The Best Lens for Architectural Photography – Architectural Photography is one of the techniques that beautifully captures the size, structure, and proportions of the building. Additionally, beautifully clicked photographs throw light on various design elements, finishes, features and various settings. Certainly, architectural photography is a great way to impress clients and other stakeholders. To get the best of photographs, you need the best and right camera lens. Here we have curated a list of the best lenses for architectural photography that will surely help you click the top photos. Let’s get started.

Best Lens for Architectural Photography

1. Standard Lenses (35-50 mm) – These lenses offer a viewing angle of 40-50 degrees. They impart a realistic look as they come with a naturalistic viewpoint. These are ideal for taking interior photos.
2. Wide Angle Lenses (14-35 mm) – These specialized wide-angle lenses are tailored to capture large areas or extensive subjects. In fact, if you are looking for lenses that fit in the entire structure in a single frame, wide angle lenses are a perfect pick. These are perfect for photographing large landscapes.
3. Ultra-Wide Angle Lenses – Here the viewing angle turns out to be around 80 – 180 degrees. It’s perfect when you need a broad view such as whole interiors and landscapes etc.
4. Tilt-Shift Lenses – These lenses are one of the major innovations in the camera industry and have given an all-new shift to architectural photography. Tilt-shift lenses are one of the best architectural photography lenses that add perspective to the photographs. The lenses can be titled seamlessly to maintain the camera level.
5. Fisheye Lenses – It’s just like viewing from a spyhole in a door. Fisheye lenses are one of the architectural photography lenses that come with a short focal length and offer an expansive view of 180 degrees.
6. Telephoto Lenses – Want to get a tighter viewpoint while maintaining clarity and no loss of imagery, telephoto lenses keep you sorted. These are some of the camera lenses used by professional photographers to shoot the subject from a distance.

Factors to Consider Before Buying Lens for Architectural Photography

Planning to buy a lens? Don’t forget to consider these factors.

1. Distortion Control – While photographing buildings with straight lines, your wide-angle lens may create trouble. Prefer lenses that offer amazing distortion control. You may use specialized tilt-shift lenses. You may also use lenses having aspherical elements.
2. Focal Length – The focal length of a lens tells the angle view. For capturing expansive exteriors and landscapes, wide-angle lenses having focal lengths between 16 mm and 35 mm are preferred.
3. Image Stabilization – Image stabilization plays a crucial role in getting non-shaky, non-blurry and sharp images. If you plan to shoot in low lighting conditions, don’t miss to consider this factor. It’s always good to use a tripod when you plan to click any sort of architectural photos.
4. Aperture – it’s the aperture that decides the amount of light entering through the camera. Want to create a shallow depth or prefer shooting in low lighting conditions, prefer lenses with wide apertures.
5. Sharpness – Sharpness of an image is something that is appreciated everywhere and defines the quality of the image. Prefer lenses that offer amazing sharpness.
6. Durability – Check for the lens’s build quality as well as its ability to handle outdoor photography. This criterion is important when you are considering architectural photography in unfavourable weather conditions.
7. Brand and Compatibility – Always go for good brand when you plan to buy a camera. Make sure that the lens you have been planning to buy stands compatible with the camera body.
8. Price – There could be a price variation. Lenses could be expensive as well. You need to finalize your budget first and work over which features you need the most.

Looking to get the most realistic images for your designs? Approach Renderspoint- the most trusted and leading 3D rendering studio. Get designs from any angle, any location and any perspective with our state-of-the-art technology and software. Call today for a Free quotation.