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An Architect’s Guide To 3D Rendering : 3D Architectural Rendering

An Architect’s Guide To 3D Rendering

From the first day you stepped into school to begin your journey to becoming an architect, you were told the importance of drawing.

Drawing on paper with pen marks was how ideas were communicated to you and how you communicated with the world.

As the world began to evolve and technology advanced, computer softwares were developed to give architects like yourself the superpower of sharing ideas in 3 dimensions, forever changing the way buildings are designed.

Bye-bye forever to pen mark and cardboard and welcome rendering algorithms and computer power!

What is 3D Rendering?

3D rendered images have become part of our everyday lives and chances are you have seen a 3D image today.  From animated movies, magazines, billboards, and social media.

3D rendered images have become a critical part of today’s visual content for marketers, advertisers, and architects are jumping on the trend.

So, what is 3D Rendering?

The 3D rendering process is turning information from a 2D model to create a photorealistic image. While it used to be something only brands with deep pockets can afford, in recent times, organisations of any size can lay their hands on computer software and create 3D renders without blowing their budget.

The Importance of 3DArchitectural Rendering.

Renders have been an integral part of architectural design for the past couple of years, and its ripple effect has been seen in the rise of the economic value of the construction industry and saving thousands of pounds by averting costly mistakes.

Your clients can experience their projects, choose materials and colours based on the render images, and with a minor tweak, you can match the designs to fit their needs and expectations.

But more than that, renders are critical to your practice as an architect and here are some reasons;

Synchronise Your Vision In a Hassle-free Way

As an experienced architect, you know that you need to draw up two separate designs. The hand-drawn sketches you presented to clients show what you are thinking and the precise drawing you share with the engineers.

Using 3D to deliver your ideas to both the client and the engineer makes your life easier.

No one has to imagine what the building looks like, and everyone will be on the same page, keeping the project on track – meaning excellent delivery for the client.

Receive Better Buy-in

Clients buy into your design faster since everything is communicated in pictures., meaning that clients can provide better feedback and refer to specific parts of the project that they are not clear about.

3D helps bridge the communication gap between your technical terms as an architect with their everyday use of words. With feedbacks integrated quickly, the approval process becomes swift.


Between a project you can visualise and a drawing, which will you pay attention to?

3D renders has made it possible to pre-sell a development before the work begins. This is fantastic news for generating investments and also when applying for planning permission.

3D renders has helped clients and investors enjoy a realistic presentation of a project, aiding realtors in pre-selling units based on photorealistic images. It is also easier to communicate on social media, boosting sales significantly.

A Holistic Approach to Design

3D rendering has reduced the errors and flaws of designs that usually show up during the project.

Architects can see the projects holistically and remove the defects that are not noticeable in a flat 2D drawing while showing clients the reasons for your decision.

Predict the Experience

3D renders give architects the power to control the entire design phase showing issues that may pop up during the night or if a neighbours building will disrupt the entry of light into the proposed build.

It also offers road access, vegetation, and future experience, thereby addressing any client’s concerns.


3D renders saves tons of money for companies from costly fixes that occur once a building project starts as architects can see flaws, and instead of drawing up the new plan on paper, which will take weeks for an architect to accomplish, rendering only takes a few hours.

Benefits of 3d Rendering to You as An Architect

  • Rendering empowers you to inspire and establish trust with clients, critical to success in your practice.
    As an architect, you are responsible for interpreting your clients’ dreams and having visual proof of the design shows you are an expert, which scores you valuable emotional points with the prospect as they see how their new home will look like.
  • Having photorealistic pictures of your designs shows prospects that you have an active practice, your creative side, which lands you bigger and high-paying jobs since you have a fresh perspective that others don’t have.Having photorealistic images on your portfolio offers prospects more information to make the well-informed decision of choosing you over others.
  • The relationship you have with your contractor is the difference between a good project and a bad project. With 3D renders, you don’t have the “blame game” debate that goes on between architects and contractors as to who is at fault.It is easier to communicate your ideas with the contractors working on your project while spotting out costly errors, which would have put you in deep waters if the project had begun.
  • You score a lot of points with developers who need to start pre-selling units way before building begins.
  • It is easy to get the buy-in and approval from clients and avoid the loss of time that comes with the back and forth of getting a design approved, leading to delays in the development timeline.


Applying 3D rendering to your project is an easier way for you and your client to share the same vision in a very cost-effective manner that doesn’t involve costly changes. Request a 3D Render quote for your project today.