Over the years, videos have become the essence of every marketing strategy. When it comes to AEC (Architecture, Engineering and Construction), visual architectural marketing videos are no exception. According to a survey, 93% of the businesses agree that they got new leads with the help of videos. Also, a major crunch of people prefer learning about the 3D rendering services offered by companies through video content. These videos not only increase brand awareness and visibility but also compel people to repost or share content more than static images. Let’s uncover everything about visual architectural marketing videos. How this trend is gaining hype and how architectural videos can be used in the marketing strategy.
Visual Architectural Marketing Videos: A Breakthrough in the World of AEC Industry
What are Visual Architectural Marketing Videos?
3D Architectural visualization not only helps communicate the vision of the architect but also gives a clear picture of what should be expected in a project. Though technical drawings too convey a lot of information, but they are not easy to be understood by a common person. Architects, interior designers and other professionals are well-versed with 2D and other line drawings but when it comes to presentation and marketing, you need 3D rendering services.
3D designs in architecture can be represented in two forms- static and video format. Visual architectural marketing videos make a compelling impact as the viewers tend to remember most of the visuals than the static posts. With the help of videos, the architects can even share minute details which they might want to stress but were unable to do.
Formats of Visual Architectural Marketing Videos?
There are many formats of visual architectural marketing videos currently gaining popularity in the industry. Let’s have a look at some of the most prominent ones.
- Virtual tours – These are computer-generated tours with the help of 3D rendering software that give the user a feel as if they are walking in the proposed design space. These are of many types. Some important ones are:
- Walkthroughs – These are the virtual tours planned as if the users are walking through the space. It is made on the eye level and is best suited for property interiors.
- Flythroughs – These virtual tours are usually made for the property exteriors such as that of a bird’s eye view. It is best suited to showcase the neighbourhood of the building and even seasons.
- Animation – This is prepared by using a sequence of pictures/renders that particularly interest the users. It is mainly used to showcase how a space will look after construction starting from ground level.
- Virtual Reality Renders – With advancements in technology, Virtual Reality renders have been trending in the market. The design can be seen by wearing an Oculus device which makes the user feel as if he/she is already present in the space. This technology helps the users to get a real feel of the proposed design in real time.
Why Video Marketing is Must for Architects?
Let’s understand why video marketing has become a must-have for architects and other AEC industry professionals.
- Builds Brand Awareness – Most architectural firms and studios believe that it becomes easy for them to showcase their products and services with the help of videos. This format helps their user understand their offerings better.
- More Engagement & Immersion – It’s a human psychology, according to research 85% of people prefer videos over static content. In fact, a major share of people watch the full videos while most people just ignore the things written over text graphics. Videos build hype and engagement.
- Showcase Your Expertise – The architects can build an impressive portfolio with architectural marketing videos that reflect their technical prowess, skills and capabilities. Thus, deeply influencing investors, clients and other stakeholders.
How to Use Architectural Marketing Videos to Attract More Clients?
So, here we are listing 8 amazing ways by which your architectural firm or rendering studio can gain more clients and convert leads.
- Project Presentations – 3D architectural videos play a crucial and vital role in converting a project. From investors to legal authorities to clients, 3D videos can satiate all apprehensions regarding the project design and completion. You can easily use the videos to showcase the design and then use VR gear to make the stakeholders feel the environment by themselves.
- Daily Vlog – It’s indeed the best way to tell the story behind the project’s completion. The professionals can share their project brief, their challenges, the initial sketches and then 3D models to renders and to videos on a daily basis. This shall keep the users hooked and entertained on what’s coming next.
- Professional Portfolio – Showcase your capability without words by adding videos to your portfolio. The 3D architectural marketing videos are just not about building and property designs. They indeed shout out the USP of the design and create an awe-inspiring feel.
- New Social Media Features – Go with the flow. Yes! Sharing your architectural videos in the form of Stories/Reels/Posts and other things on social media serves as a stronger marketing and branding tool. It also acts as an e-portfolio for your 3D rendering company or architecture design studio.
- Information that Reflects Expertise – Apart from social media, the architectural firm may use videos to tell their forte. The videos can be embedded in blogs or case studies that give a clear picture of your dealings and how you value client satisfaction. Also, you make video content that is helpful to people by sharing some helpful tips and tricks, how to’s and more.
- Video on Client Testimonials – Technically we call it, client-generated content. This may include client video testimonials or a quick run-through of the property design. The reason behind this is that when prospective clients see the video of previous satisfied clients, this makes them more confident about handing over the project in the architect’s hands.
- Going Live – Believe it or not! Live videos and webinars are interactive, engaging and more conversion-ready. They help people to see your see and interact with the space designer/architect in real-time. The users can leave reactions, participate in discussions and connect with the speaker in a better way. This way architects can inspire, impress, and motivate people by sharing valuable information.
- Before/After Animation – People love to watch time-lapse and animation style of videos especially when it is in the architectural industry. 360 panorama and 3D animations help the architects showcase each and every aspect of the project in a beautiful and precise manner. This certainly catches the attention of the people.
Get the Best Quality Architectural Marketing Videos with Renderspoint
Here’s everything about architectural marketing videos and how you can use them to maximise your 3D architectural firm’s potential and efficiency. Still wondering which format is best for you? Renderspoint is here to help. We are one of the leading 3D architectural visualization companies offering high-quality architectural marketing videos at a price like never before. Our 3D experts understand your problem and guide you according to your needs and requirements, helping you decide what suits you best. Searching on Google for the top 10 3D rendering companies? Renderspoint tops the charts with their excellent 3D rendering services. Get the best virtual tour videos and other CGI services at the best prices with Rendersopint.
