Best and Trending 3D Product Renders Backgrounds that Work – To make a sale or attract investors, 3D product rendering is the key to making your product stand out. Whether you’re planning a presentation or any marketing endeavour, it’s these pictures of the products that build hype, and engagement and therefore, make it an instant success. 3D product rendering is a breakthrough in the realm of visualization that helps us to see the product from any angle, in any background and other textures. The 3D product renders certainly build the much-required atmosphere for the product. Not to miss cultivating a deep sense of aesthetics that convinces the customers. When such an engaging image is presented in front of customers, they certainly connect with it too. Renderspoint exclusively brings to you some of the best backgrounds for 3d product renders that work and make your product hit the ground running.
Different Types of Backgrounds Used For Product 3D Renders
- Turn it Elegant with White Background – White is one of the widely used colors for backgrounds especially when it comes to ecommerce industry. It has been seen that the details and the textures of the product come out very beautifully over a white background. White along with its different tones such as off-white, pearl-white gives you amazing background choices. Apart from choosing the background color, perfect camera settings and lights make up an absolute breath-taking 3D product render. Being a brand, choosing a white color background for your product will reflect trustworthiness, authenticity, and professionalism. If you have any doubt or your product has unique colors, go for a white background without any confusion.
- Solid Backgrounds for a Subtle Impact – When you have better clarity of the product, the background in solid colors can do wonders. It gives a subtle yet powerful impact on the product render. Most of the product companies or sellers prefer light blue, black and pastels such as pink and yellow for showcasing the product. Based on the color used in the product or its packaging, other colors may be teamed up for the background such as red and green. But, for the darker shade products, both these colors are avoided. The colors impact the mood and atmosphere around the product as the viewer. A nice colorful impact can be given by clubbing two solid colors such as using light blue and pink together in a very soft manner. While creating product 3D renders, many companies also prefer to choose their brand colors as backgrounds to showcase consistency.
- Nail the Renders with Natural Background – There are many products that are used outdoors such as chairs, benches, decorating items for backyards, garden lights, tree hangings etc. Such products when displayed in a backdrop of a garden or sea or pool side make a powerful impact. Such background choices not only enhance the aesthetics but also help the viewer understand the usability of the product. But you need to be very careful not to use a similar color background as that of the product. Your product may get camouflaged and the real aspect of adding a background may get defeated.
- Get Quirky with Patterns and Textures – 3D product renders often have a textured backgrounds to add that “Quirky” impact. Textures means materials. It can be silk, wood, metal, bed sheets, linen, brick wall, crushed paper, woollen and more. These surface textures add to the vibe of the product. Such backgrounds not just elevate the entire product but also give an idea to the viewer regarding what colors they can team up with that product. Some repetitive patterns such as bubbles, honeycombs, polka dots, abstract lines, geometric shapes etc. are also used to give a powerful impact.
- Get the Appeal Right with Gradients – When there is a smooth and gradual transition of colors, one over the other, it forms a gradient. Usually, two contrasting colors are used. They are coupled together to give an incredibly beautiful and eye-catching background. It enhances the overall look and feel of the product. Thereby convincing the buyers to purchase that project. Or, for the investors, to give a nod to start the design and production of the product. The better the 3D product designer is able to pair the two colors, the better stands the output – 3D product render.
- Boost Brand Identity with Brand-Specific Backgrounds – What does this mean? Using brand-specific color, logo, and brand name in the 3D product render enables the customer to relate with the brand. This is a very strategically designed form of marketing that helps in gaining brand recognition as well as helps build a cohesive brand experience. These brand-specific backgrounds reinforce the brand identity and enable the building of a consistent aesthetic. This certainly boosts authenticity and credibility as well as increases potential buyers. For example, following a consistent color and branding approach in social media makes it easy for your followers/audience to connect with you in the way they want.
- Lifestyle-Inspired Backgrounds – If your product belongs to the interior design or furniture industry, then lifestyle background is your go-to option for 3d product renders. Planning the launch of any such product or thinking of any innovative idea for this category, it’s better to opt for a lifestyle background. Let’s take a simple example, if you are planning to launch a new sofa set, take renders with a background of the living room. This helps the audience to understand the aesthetics, spatial arrangement and how it will look at the home. This setting will help the users to emotionally connect with the product and make a wise buying decision.
- Contextual or Customized Background – As the name suggests, the background is decided based on the context of the product. It is a new and trending way to engage users by making them tell a story in the form of images. For example, if you’re building perfume renders having a white background of a bed linen or a satin flowing fabric would add to the sophistication of the render. This also helps the user to get additional ideas to embellish their spaces. The 3D visualizer will customize the background by adding or removing certain elements from the lifestyle or nature to make the product stand out.
Bottom Line
3D product rendering and visualization are the future of marketing as they help users get the entire look and feel of the product. Generating 3D product renders in perfect light, angle, and backgrounds, no one can stop that product from going viral. For such viral product rendering services, we at Renderspoint work round the clock to guarantee your products stand out with photorealistic visuals.
Whether it’s ecommerce, presentations, or advertising, our seasoned 3D team ensures every product render is superbly crafted to highlight every detail with the highest precision. Place your order with Renderspoint- the best 3D rendering studio, and turn your vision into shareable and stunning visuals that drive results.
